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About Me

Marketing as a Major

April 28, 2017

The decision on what to major in can be a difficult one for students­­­. Also, for prospectives and freshmen in particular, the choice can cause a lot of anxiety. While I can’t solve this issue with some profound advice, I can give you a look into what it’s like to major in marketing. As a preface to my overview, so far I’ve taken Principles of Marketing and courses in Market Research, Marketing Analytics, and International Marketing—with a sports marketing internship in addition to these classes.

So, what kind of people fit well in marketing? A lot of people think that marketing is predominantly for creative people. And while, yes, many creatives are drawn to the field, I think marketing has opportunities for people of all skillsets. One of the key elements of marketing, as I’ve come to learn, is that it is comprised of a multitude of varying sub-fields.

Some of these sub-industries, like advertising, fit creatives as expected. Others, like marketing analytics and quantitative research, better align with the detail-focused, logical problem solvers. However, all of these fields require to some degree that you maintain both a creative and  an analytical skillset.

Therefore, if I had to say there was one kind of person that fits marketing best, it would be those who find themselves pulled in multiple directions a lot, wanting to engage in both data and forms of expression. Then, where someone falls in the creative/analytical spectrum can help determine what specific field works best for them.

Beyond one’s interests, it is also really important that you’re comfortable working in teams. Both in the business environment (and particularly in course work), you will encounter a lot of collaborative projects if you choose to pursue marketing. Each of my marketing classes has had a group component to it, and most had a semester long team project. Because of this, teamwork and patience become of the utmost importance.

Through this post, I’m not trying to sell you on marketing. Rather, I wanted to give a slightly more nuanced version of the “marketing is for creative people” claim. It’s true, but there’s more to it. And, if you happen to be in the midst of that pick-a-major crisis, I hope it helped give some guidance as to if marketing is right for you. 

My name is Joe. I am currently a freshman at the University of Richmond. I plan to major in Business (concentration undecided) and to minor in Creative Writing. I consider myself a man of diverse interests. I find just as much enjoyment in playing basketball as I do staying home to read a book. In terms of music, I'll listen to most anything, whether it's Frank Sinatra, today's top 100 hits, old school rap, or anything in between. Same goes for movies. New movies, old movies, black-and-white movies, action movies, romantic comedies, serious dramas. It doesn't matter; I'll watch them all (and often choose to). Aside from that, I'm simply excited to be at UR and to be able to share my experiences with prospective students, fellow classmates, and anyone else who may care to follow along.

Why UR?

A simple answer to the question "Why UR?" would be to say that it just felt right. Though, whereas that isn't inaccurate, I know how vague and frustrating an answer like that can be for readers. So, I will try to explain myself. The University of Richmond, as I researched it more and more, became continually more appealing. Every new thing I learned became another reason to attend. (That certainly was not the case with other schools.) I didn't have to wrestle with thoughts like, "I guess I can live with that" or "Maybe it won't seem like that when I'm actually there." In fact, even viewing the university with a critical eye, it was difficult to find something bad to say about it. That may sound like I'm simply affirming my final decision, but it's not easy to answer that question without directly showing someone what I'm trying to articulate. UR is a place that, although ripe for descriptive writing, must be experienced firsthand to truly understand. That, I believe, says more than any list of reasons ever could.